Session 02 is out now
This session is free with a free account. It plays on the Business Domain Connect website: create your account, confirm your email, and watch it with its slides and notes. The rest of the track unlocks when you enrol (₹3,500, or $50 outside India — a launch price, down from ₹5,000).
Prefer Telugu? A separate Telugu explanation video for this session plays on the website too — switch to తెలుగు above the player.
What this session covers
Margin on goods sold — and the numbers a retail leadership team watches every week.
- Margin, mark-up and markdowns
- GMROI, sell-through and sales per sq. ft
- Open-to-buy and the seasonal budget
- Merchandise planning and assortment
- Pricing, promotions and loyalty economics
Terms introduced in this session
- GMROI
- OTB
- Sell-through
- Markdown
Where Session 02 sits in the framework
Every BDC track runs through the same nine layers in the same order. Session 02 is the Business layer.
How does it make money?
The business model, stakeholders, and the KPIs leadership watches every week.
Value chain + KPI list
A reusable artefact you can take into your own project, not just notes.
Retail
From the buyer's plan to the shelf, the checkout and the return — how stores and online retail really run. See all 10 sessions →
Materials for this session
Slide decks and summary notes that go with Session 02. Free materials download straight away; the rest unlock when you enrol for the Retail certification.
How Retailers Make Money — slide deck
How Retailers Make Money.pptx
How Retailers Make Money — Summary Notes
How Retailers Make Money - Summary Notes.pdf
How Retailers Make Money — Summary Notes (తెలుగు)
How Retailers Make Money - Summary Notes (Telugu).pdf
Common questions
Is "How Retailers Make Money" free to watch?
Session 02 is part of the Retail certification track. Session 01 stays free for everyone; the rest of the track, its materials, the assessment and the certificate unlock together when you enrol for this domain.
Do I need a background in this industry to follow it?
No. The session starts from the business — what the industry does and how it makes money — and only then gets to systems, data and integrations. It is built for QA engineers, business analysts, developers and delivery managers moving onto a retail project.
What comes after this session?
Session 03, "Plan, Buy, Move, Sell, Serve". The end-to-end retail process, the roles at each step and the business rules that govern them.
Keep your progress across the track
A free account saves where you are, unlocks the free downloads, and tells you when the next session in this track goes live.